28 December 2012

Shout Out Louds - Blue Ice The Ice Record Project

Platinum and gold records are a big deal in the music biz, but what about one made entirely of ice? It had been three years since Swedish indie rockers Shout Out Louds released their last album, and they wanted something special to introduce "Blue Ice," the first single off their upcoming Optica, to the world. In collaboration with the creative folks at ad agency TBWA Stockholm, they came up with a way to transform the physicality of vinyl into something more ephemeral. "The concept isn’t that complicated, since the song is about fading love," TBWA art director Alex Fredlund tells Co.Design. "But to actually make a record out of ice was a different story.

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